Britain & Ireland's Next Top Model
An above the line concept for the BINTM show. I created a concept which was used across all media, from the TV ads to the online interactive campaign. The on-air creative was so well received it was nominated for the Promax UK 2012 Best Leisure & Lifestyle Promo category.
The interactive component allowed users to vote along with the judges for the Next Top Model via a digital magazine. As well as being part of the film shoot for the ads I also conceptualised and led the model photography shoot for use in the BINTM magazine online.
The interactive component allowed users to vote along with the judges for the Next Top Model via a digital magazine. As well as being part of the film shoot for the ads I also conceptualised and led the model photography shoot for use in the BINTM magazine online.
Creative Lead, Senior UI & Visual Designer
BSkyB, Sky Creative Digital
BSkyB, Sky Creative Digital
